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Xocai: Can Healthy Chocolate Really Give You a Successful Business?
May, 2004 claims the title of founding year of Xocai,louboutins shoes UK, which is based in United States of America. The founder Jeanette Brooks also shares the credit of founding Pure De-lite products. Xocai active which is health drink made out of cocoa powder and various fruits is among the key products offered by Xocai. Xocai chocolates, protein bars and Xocai nuggets also form a major chunk of its products. The major products advertised along with their taglines are:
- Xocai Nuggets - "The Healthy Chocolate"
- Xocai Activ - "The Ultimate Active Lifestyle Antioxidant Beverage"
- Xocai Powerhouse Cookies - "The Healthy Snack"
- Xocai X Power Squares - "The Ultimate Antioxidant Treat"
- Xocai Omega Bar - "The Essence of Health"
In last few years,ferragamo sale, Xocai has expanded its market from US to Canada,5 fingers, New Zealand and Japan. It has also managed to reach Australia with its multi layered compensation plans guarantee. The chocolates which offer an additional benefit of weight loss also boast of a great taste. These chocolates can't be located in any shop shelves and the only way to get them is through the distributors. But it is not the chocolate but the networking plans and the huge promises that have generated more interest in the company over years. Google search results a variety of opinions and a majority of them also raise question about the networking model and whether it resembles a pyramid structure which is not only a kind of scam but also illegal in most parts of the world. As the major promotion is done online and not much advertising or direct contact it has caused suspicions to be higher. The Xocai compensation plan though clearly highlights its strategies and company makes it clear that it pays out 50 cents out of the every dollar earned to promoters and distributors and that is one of the reasons they state that it makes the entire idea extremely lucrative and rewarding. One can get associated with the company in four different ways but the enrolling fees and the perks associated differ accordingly.
The Xocai campaigners describe their entire strategy as "Multi level Marketing" which is completely different from a Pyramid Structure which is usually unsustainable. They employ this alternative marketing strategy which is completely different from time-tested traditional models. But suspicion is raised by its resemblance with pyramid model in which also the promoter has to pay a fees for joining and his commissions depends on the selling he makes or the newer clients he adds to the present structure.
But for the entire strategy to work the foremost requirement is a huge market and even though healthy chocolates do have a niche market, it would be really optimistic to award them with the title of " major player "in short time after considering the highly elastic and competitive market  present in the developed nations it is targeting. If Xocai wants it model to be successful so that everyone ends up being richer,cheap supra shoes sale, the products have to speak for themselves and the demand needs to increase exponentially otherwise the result would be same as those crumbled strategies where the money goes only in few pockets and the majority ends up as the one just coughing up the commissions.
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